Describe the current situation
Explain what the business does, who it serves, and what is happening now. Examples of customer questions or team friction help make the challenge concrete.
Name the desired change
What should people understand, do, or experience differently after the work? The answer gives the team a useful measure for decisions.
Share constraints early
Timing, budget, existing systems, and people involved all shape the right approach. Bringing them into the conversation early makes the plan more practical.