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AFRIWEAV

A rooted identity for woven bags, hats and accessories made in Northern Ghana.

Context
Client project
Discipline
BRAND / IDENTITY
Year
2026
Afriweav woven accessories brand presentation
01 / CONTEXT

A rooted identity and commerce story for woven bags, hats, and accessories made in Northern Ghana.

02 / THE CHALLENGE

Make craft feel contemporary without losing the material knowledge and regional character that make the work distinctive.

03 / THE DIRECTION

Build a flexible identity around texture, warmth, and everyday usefulness, then carry it into product stories and commerce.

04 / THE WORK

A brand direction that gives the collection a clearer voice and makes the craft easier to discover, understand, and choose.

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