OFF HOURS®
An expressive identity and digital direction for the hours that belong to you.
- Context
- Studio concept
- Discipline
- BRAND / DIGITAL
- Year
- 2026
A lifestyle brand concept built around independence, movement, and switching off.
Build a visual world with energy without losing the clarity needed to support products, stories, and shopping.
Use strong type, Signal Blue, and a flexible editorial structure to give the brand a confident, playful presence.
An expressive identity direction for the hours that belong to you.
An independent studio exploration, created to demonstrate our thinking. This was not a commissioned client project.