THE SALT
A bold coastal bar identity built from colour, appetite and a distinctive visual voice.
- Context
- Studio concept
- Discipline
- BRAND / CREATIVE
- Year
- 2026
An independent hospitality concept built to make a coastal bar feel immediate, memorable and full of flavour before the first drink arrives.
The direction needed to carry the warmth, looseness and appetite of a great local spot while still feeling considered enough to grow.
We paired a sunny citrus palette with expressive type, art direction and a launch-ready identity that works across menus, signage and social.
A hospitality expression with enough character to be recognised from a single image or a single word.
An independent studio exploration, created to demonstrate our thinking. This was not a commissioned client project.